Teaching kids that ALL metal can be recycled.
Our goal is to eliminate metal from the waste stream within the next 30 years by providing recycling education to children.
Given the success of our Million Cans Recycling Contest with our partner Can Manufacturers Institute (CMI), we can say with certainty our book is the solution to increasing the recycling rate. Kids gamify collecting cans which leads to immediate results, however the more important component is the long-term behavioral change that takes place. They quickly learn that throwing cans (or any metal) in the garbage is an unacceptable behavior because they are recyclable and have value.
Kids then influence the behavior of their friends and family resulting in even more lifelong recyclers. So in reality, The Girl Who Recycled 1 Million Cans far outweighs any public service announcement or political campaign and has quickly become the catalyst for change.