Brad was born into a family recycling business and spent much of his childhood in or around a scrap yard. He holds a Bachelor of Science in Small Business Management from Ferris State University and a Master of Business Administration from Western Washington University.

With his combination of formal and informal education (lessons from an entrepreneur Father, management positions in small businesses and large corporations, along with several entrepreneurial ventures of his own), Brad has a deep understanding of business. Despite this accumulation of traditional business training, Brad conducts business with gratitude and generosity.